How much does a rebrand cost in Dubai?

A rebrand with us costs AED 24,500, fixed, and takes ten working days. Here is what it includes, what moves the price elsewhere, and how to tell whether you need one.

Signs you need a rebrand

Rothley brand identity by streetlevel.ae

Your customers have changed

The business has grown into a new market, a new price point or a new city, and the brand still speaks to the old one.

You look like your competitors

Cover your name. If a customer cannot tell you apart, the brand is not doing its job.

Your materials disagree

The sign, the website and the menu each tell a different story, because there were never any rules.

A merger, a new offer or a new name

Structural change is the clearest reason to rebrand. Do it once, properly, before launch.

Our fee

AED 24,500, fixed. Book with a fully refundable AED 4,500 deposit.

What is included

Strategy, three concepts, the chosen mark with unlimited revisions, full guidelines, launch applications and all source files.

What moves the price elsewhere

Agency rebrands are often billed by the hour, so research rounds, workshops and extra concepts all add cost. Our fee is fixed, so the scope is agreed before we start.

When a refresh is enough

If customers already recognise and trust your mark, keep it. Tightening colour, type and guidelines protects the equity you have built. We will tell you at the first call.

Questions

All FAQs

Will we lose recognition?

Not if the change is planned. We keep what customers already recognise and change what holds you back.

Do we have to change our name?

No. Most rebrands keep the name. We will tell you if the name is the problem.

How do we roll it out?

Guidelines and launch applications are part of the fee, so you can switch everything over at once.

How long does it take?

Ten working days, strategy to delivery. The clock starts after the first call.

How do I start?

Book online with the AED 4,500 deposit and we arrange the first call straight away. Prefer to talk first? Message us on WhatsApp.

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What a brand identity costs in Dubai, tier by tier, and what to ask before you pay anyone. Then one short note a month on building a brand in the UAE. Unsubscribe any time.