How much does a brand identity cost in Dubai?
In 2026, a brand identity from an established Dubai studio typically costs AED 15,000 to AED 40,000. A logo alone can cost a few hundred dirhams; a full agency rebrand runs past AED 100,000. Ours is a fixed AED 24,500.
| Tier | Typical cost (AED) | What you get | Typical timeline |
|---|---|---|---|
| Logo onlyMarketplaces, freelancers | 500 to 5,000 | A mark and a handful of files. Little or no strategy. | Days |
| Starter identityFreelancers, small studios | 5,000 to 15,000 | Logo, colours, typefaces and a short style sheet. | 2 to 4 weeks |
| Studio brand identityEstablished studios | 15,000 to 40,000 | Strategy, an identity system, guidelines and launch applications. | 3 to 8 weeks |
| Agency rebrandFull-service agencies | 40,000 to 180,000+ | Research, naming, brand architecture and a full rollout. | 2 to 6 months |
| streetlevel.aeFixed fee, published | 24,500 | Strategy, three concepts, unlimited revisions on the chosen one, full guidelines, launch applications and source files. | 10 working days |
Typical ranges drawn from published pricing by Dubai branding agencies and freelance marketplaces, September 2026. Our fee includes 5% VAT. Updated 22 September 2026.
What moves the price
Scope
A logo is a file. An identity is a system. The more touchpoints the system covers, the higher the fee.
Strategy
Research, positioning and naming take time. Cheap quotes usually skip them.
Deliverables
Guidelines, templates, packaging and signage all add up. Ask for the list in writing.
Revisions
Open-ended revisions on an hourly rate can double a quote. A fixed fee caps it.
Who does the work
Senior people cost more than juniors, and show it in the result.
AED 24,500, fixed
Booked with a fully refundable AED 4,500 deposit.
Strategy
Positioning, audience and tone, agreed before design begins.
Identity
Three concepts. The one you choose is developed with unlimited revisions.
Guidelines
A complete system for colour, type, imagery and use, with launch applications.
Files
Every source file, yours outright once the balance is paid.
Timing
Ten working days. The balance is invoiced after the first call and paid by card.
Questions
All FAQsIs a logo the same as a brand identity?
No. A logo is one mark. A brand identity is the whole system around it: strategy, colours, typefaces, imagery, tone of voice and the rules that hold them together. Most of the price difference in Dubai comes from which of the two you are buying.
Why do branding prices in Dubai vary so much?
Because the word covers everything from a logo file to a year-long rebrand. Scope, strategy depth, the number of deliverables and who actually does the work drive the price. Compare what is delivered, not the headline figure.
Is VAT included in branding quotes?
Not always, so check. UAE VAT is 5%, set by the Federal Tax Authority. Our AED 24,500 includes it.
How long does a brand identity take?
Most studios quote three to eight weeks. Ours takes ten working days once the balance, the brief and your materials are in.
What should I ask before hiring a branding studio?
Is the fee fixed or an estimate? Exactly what is delivered? How many rounds of revision? When do you own the files? What does it cost if the scope changes?
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