Index of disciplines

7332 Brand 01

7332Brand IdentityThe whole system. Strategy through to artwork.

7410 Specialised design 05

7410.03Graphic DesignType, image and space, made clear. 7410.02Industrial DesignHow a product works and feels. 7410.01Corporate Dress-Code & Uniform DesignHow a team dresses, on brand. 7410.04Commercial Interior DesignRetail and workplace interiors, designed with intent. 7410.06Visual MerchandisingProduct, presented to be seen.

6201 Software & digital 05

6201.06Web DesignSites that load, read and convert. 6201.01Software DevelopmentApplications and platforms, built to fit. 6201.04Database DesignThe information a business runs on. 6201.05Cyber Security ArchitectureProtection designed in, not bolted on. 6201.03Social PlatformsSocial apps, built and run.

7310 Advertising & marketing 08

7310.01Advertising CampaignsOne idea, across every channel. 7310.02Marketing CampaignsWin customers, then keep them. 7310.11Digital MarketingSearch, online, measurable. 7310.16Social MediaContent, channels and the strategy behind. 7310.15Direct MarketingReaching a named person directly. 7310.17Sales PromotionA clear reason to buy now. 7310.13Print & PublicationsBrochures, leaflets and printed matter. 7310.19PublicityAttention paid advertising can't buy.

7320 Communications, media & research 06

7310.12Public RelationsReputation, relationships, communications. 7320.12Media RepresentationA voice to the press. 7320.13Media MonitoringWhat's being said, tracked. 7320.14Media ConsultancyBroadcast, press and production, advised. 7320.01Market ResearchWhat a market actually buys. 7320.02Opinion PollingPublic opinion, measured and analysed.