Logo or brand identity: which does your business need?
A logo is one mark. A brand identity is the system around it: colour, type, imagery and the rules that keep them consistent. Most founders need the system.
The difference
A logo
A single mark that identifies you. On its own it cannot tell a sign maker which colour to use, or a designer how to lay out a post.
A brand identity
The mark plus colour, typography, imagery and layout rules, gathered in guidelines anyone can follow.
Why the system matters
Consistency is what makes a young business look established. A system makes every touchpoint look like it came from the same place.
What each costs
Logo-only work in Dubai starts at a few hundred dirhams on marketplaces. Our brand identity is a fixed AED 24,500. Read the cost guide
Which you need
AED 24,500, fixed. Book with a fully refundable AED 4,500 deposit.
When a logo is enough
A side project, a test market or an event with a short life. Spend little and move fast.
When you need an identity
You are opening premises, raising money, hiring, or selling to people who compare you with established competitors.
Questions
All FAQsCan we start with a logo and add the rest later?
You can, but the system is usually built around the mark, so adding it later often means redrawing the mark.
What files do we receive?
Full guidelines and every source file, yours to keep.
How long does it take?
Ten working days, strategy to delivery. The clock starts after the first call.
How do I start?
Book online with the AED 4,500 deposit and we arrange the first call straight away. Prefer to talk first? Message us on WhatsApp.
Get the cost guide by email
What a brand identity costs in Dubai, tier by tier, and what to ask before you pay anyone. Then one short note a month on building a brand in the UAE. Unsubscribe any time.