Select & Save: Brand Identity Case Study | streetlevel.ae

Select & Save logotype — Logotype

No.Tagline

OneConvenience shouldn’t be complicated

TwoDefining convenience

ThreeUnrivalled commercial terms

FourPutting retailers first

BrandHex

British Racing Green#0C3F2F

Promo Peach#F68E79

CategoryHex

Off-Licence#FFB9DE

Tobacconist#CCCCCC

Vaping#FFC150

Newsagent#D9EB33

Household Essentials#E7D791

Sweetshop#D5B2D5

Snacks#A6C148

Drinks#87A0C8

Groceries#EC615C

Bakery#BD966E

Frozen Food#81D6E3

Pet Care#B58F8C

Food To-Go#86A6A4

Cards & Flowers#FEEC2F

Select & Save colour palette — Palette

SettingTypeface

HeadingsArchivo Black

BodySaira Condensed

Select & Save archivo Black, the heading typeface — Headings

Select & Save saira Condensed, the body typeface — Body

Select & Save shopfront, visual against the finished refit — Exterior

Select & Save exit wall, visual against the finished refit — Exit

Select & Save wine aisle, visual against the finished refit — Wine

Select & Save wine chiller, visual against the finished refit — Wine Chiller

Select & Save frozen food, visual against the finished refit — Frozen Food

Select & Save aisle demarcation, visual against the finished refit — Demarcation

Select & Save staff door and chest freezer, visual against the finished refit — Staff Area

Select & Save consumer offers leaflet, general template — General Leaflet

Select & Save consumer offers leaflet, spring template — Spring Leaflet

Select & Save consumer offers leaflet, summer template — Summer Leaflet

Select & Save consumer offers leaflet, autumn template — Autumn Leaflet

Select & Save consumer offers leaflet, winter template — Winter Leaflet

Select & Save consumer offers leaflet, Easter template — Easter Leaflet

Select & Save consumer offers leaflet, Christmas template — Christmas Leaflet

Select & Save editable price posters — Posters

Select & Save gondola end panels — Gondola Ends

Select & Save gondola end offer cards — Gondola Cards

Select & Save franchisee brochure — Brochure

Select & Save headed paper — Headed Paper

Select & Save staff name badge — Name Badge

Select & Save printed plastic carrier bag — Carrier