Project

Vallida

Precision medicine, personally delivered.

PharmaceuticalVisual IdentityBrand GuidelinesDesign System
DetailSpecification
SectorPharmaceutical
TerritoryUnited Arab Emirates
ScopeIdentity, guidelines, design system
Vallida primary logo
Primary Logo
IntroductionAbout and direction
Vallida introduction, about
About
Vallida introduction, branding direction
Direction
LogoVariations and use
Vallida secondary logo, alternate colour
Secondary Logo
Vallida logo on a colour field
Logo On Colour
Vallida logo in situ
In Situ
Vallida logo in situ
In Situ
Vallida logo in situ
In Situ
Vallida logo in situ
In Situ
Vallida logo in situ
In Situ
Vallida logo positioning on the page
Positioning
Vallida things to avoid, six misuses
Things To Avoid
ColourTwo plus three
PrimaryHex
Off-White#F3FAFF
Blue#091F5B
SecondaryHex
Graphite#6E7180
Space#9DA2B3
Cloud#EDEFF7
Vallida primary colour palette
Primary Palette
Vallida secondary colour palette
Secondary Palette
Vallida colour pairings
Pairings
TypographyInter
SettingValue
TypefaceInter
WeightsMedium, Regular
HierarchyH1, H2, H3
Vallida inter, the primary typeface
Primary Typeface
Vallida type hierarchy, H1 to H3
Type Hierarchy
DesignElements and layouts
Vallida graphic elements
Graphic Elements
Vallida design layouts
Layouts
ImageryPhotography style
Vallida photography style
Photography
FoundationCompetitive analysis
Vallida brand foundation, competitive analysis
Competitive Analysis