Project

Stori

Your hair tells a stori.

HairdressingVisual IdentityBrand GuidelinesDigitalPrint
DetailSpecification
SectorHairdressing
TerritoryUnited Kingdom
ScopeIdentity, guidelines, digital, print
Stori logotype, bronze on white
Logotype
WordsManifesto
Stori brand manifesto, hair is everything in between
Manifesto
Stori positioning, the who and the why
Positioning
LogotypeSix colourways
No.Ink and ground
OneBronze on white
TwoBronze on black
ThreeButterscotch on white
FourButterscotch on bronze
FiveBlack on white
SixBlack on bronze
Stori logotype, bronze on black
Bronze On Black
Stori logotype, butterscotch on white
Butterscotch On White
Stori logotype, butterscotch on bronze
Butterscotch On Bronze
Stori logotype, black on white
Black On White
Stori logotype, black on bronze
Black On Bronze
ColourThree values
PaletteHex
Stori Bronze#BFB7A8
Stori Black#17150E
Stori Butterscotch#735F48
Stori three brand colours
Palette
TypographyLynx and Helvetica
DisplayLynx Th Serif
CaseLowercase
Letter Spacing500
HeadingsHelvetica Bold
CaseUppercase
Letter Spacing800
BodyHelvetica Light
WeightsLight, Regular
Letter Spacing80
Stori lynx Th Serif specimen
Lynx Th Serif
Stori helvetica Bold specimen
Helvetica Bold
Stori helvetica Light and Regular specimen
Helvetica Light
PrintStationery and posters
Stori business cards in bronze and white
Business Cards
Stori letterhead
Letterhead
Stori framed posters from the series
Posters
SignageStreet
Stori pavement A-board
A-Board
Stori illuminated projecting sign
Projecting Sign
DigitalSite across devices
Stori website on desktop
Desktop Website
Stori website on tablet
Tablet Website
Stori website on mobile, book now
Mobile Website
SocialSquare format
Stori square tile, logotype on bronze
Square Tile
Stori six squares from the series
Square Series