Project

Hebe Care

Everyone can live independently.

HealthcareVisual IdentityPatternBrand Applications
DetailSpecification
SectorHealthcare
TerritoryBirmingham, UK
ScopeIdentity, pattern, applications
Hebe Care pattern applied to interior furnishings
Pattern In Use
IconThree readings
Reads AsMeaning
A PersonPeople
An EmbraceCare and love
An AsteriskExtra and more
Hebe Care icon and the three things it represents
An icon that represents
LogoMaster and alternate
Hebe Care logo variants: master, alternate and icon
Logo Variants
ColourPalette
Hebe Care colour palette
Colour
TypographyCaprasimo
TypefaceRole
Caprasimo RegularHeader
Source SerifBody: regular, bold, italic
Hebe Care type palette
Type Palette
Hebe Care brand line and body copy setting
Everyone can live independently
PatternIn use
Hebe Care pattern on cushions and curtains
Furnishings
Hebe Care pattern as wallpaper
Wallpaper
ApplicationsStationery
Hebe Care notebook, pen, doormat and mug
Merchandise
Hebe Care letterhead and business cards
Stationery