Project

Cadent Gas

Energy & Power.

UtilitiesBrand StrategyBrand Guidelines
DetailSpecification
SectorUtilities
TerritoryUnited Kingdom
DocumentBrand guidelines v1.0
Cadent Gas brand guidelines cover
Brand Guidelines
Brand StrategyBrand model
Cadent Gas brand model showing purpose, values, plan and ambition
Our Brand Model
LogoLock-ups and don’ts
Cadent Gas logo and descriptor lock-ups with minimum sizes and clear space
Lock-Ups & Sizes
Cadent Gas incorrect uses of logo
Logo Don’ts
ColourPrimary and secondary
Cadent Gas primary colour palette in red, orange, grey and white
Primary Colours
Cadent Gas secondary colour palette
Secondary Colour Palette
TypographyTypefaces
Cadent Gas typography using Futura EF Bold and Aktiv Grotesk
Professional Typefaces
Tone Of VoicePrinciples
Cadent Gas tone of voice principles: engaging, aligned, simple and coherent
Tone Of Voice
ApplicationLiterature
Cadent Gas brand applied across internal literature spreads
Internal Spreads