SHEET 01 / 04 · A.01 · COVER Websites, UAE SCALE 1:1 · REV 01 · 2026

Websites / UAE / founder-led

Most websites in this country are templates.
Yours can't afford to be.

I build WordPress websites for founder-led businesses — site as infrastructure, not brochure. Premium theme, custom code where required. Built to hold up across every surface a founder-led business meets — investor demo, hiring page, press mention, paid traffic, organic search. One designer, one developer — both named, both accountable. Year-one hosting, SSL and backups included.

01 · DESKTOP 1440 × 900 px 02 · MOBILE 390 × 844 px SHOP / CART / CHECKOUT CHECKOUT 03 · COMMERCE STRIPE + UAE GW
FIG. 01 · A site, deployed 1:1
15d
Site delivery
From brief to launch
25d
Shop delivery
Full e-commerce build
1yr
Hosting included
SSL + daily backups
5/mo
Clients per month
Small team, focused work
SHEET 02 / 04 · A.02 · SPECIFICATION Product, process, fee PART NO. SL-002 · FIRM PRICE

Two configurations. One discipline.
One firm price each.

The site is the product. The shop is the same product, with commerce fitted. Pick the configuration that matches what you're building. Flat fee, fixed scope, year-one hosting included — either way.

01
Step 01 · Configuration
Choose your build.
SELECT ONE
REQUIRED
Selected: SL-002 · The Streetlevel Site · $4,450The Streetlevel Site + E-commerce · $7,950
↓ See full spec below
02
Step 02 · Specification
Bill of materials, process, fee.
PART NO. SL-002
FIRM PRICE
Drawing No. SL-002 / 2026
Title The Streetlevel Site
Scale 1 : 1
Issue FOR CONSTRUCTION
Part No. SL-002

A WordPress site, built like infrastructure.

One designer. One developer. One website built to hold up across every surface a founder-led business meets in its first three years — investor demo, hiring page, press mention, paid traffic, organic search.

Material
Premium WP theme + custom codeWhere required
Dimensions
15 days × up to 7 pages
Tolerance
± 3 revisions on chosen design
Finish
Live, hosted, SSL-securedYours forever
Lead time
5 clients/month maxFirst-come, first-served
USD$4,450
Flat fee · Year 1 hosting included · No upsells
Bill of materials 10 items
  • 0011 site design, refined to one final direction
  • 002Up to 7 pages — Home, About, Services, Work, Blog, Contact, +1
  • 003Premium theme base, fully customised to brand
  • 004Custom code where the design or function requires it
  • 005Mobile + tablet responsive — designed for every screen
  • 006On-page SEO — titles, meta, schema, sitemap, indexing
  • 007Analytics — Google Analytics + Search Console configured
  • 008Managed hosting — premium infrastructure, Year 1 included
  • 009SSL certificate — auto-renewing, Year 1 included
  • 010Daily backups — 30-day retention, Year 1 included
Process — build sequence 15 working days · GST
STEP / DAY
01
02
03
04
05
06
07
08
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10
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14
15
01 / ArchitectOmar · sitemap, wireframes
ARCHITECTURE
02 / DesignOmar · 1 concept, refined
DESIGN
03 / BuildDeveloper · theme + code
BUILD + CODE
04 / LaunchQA + handover
LAUNCH
Drawing No. SL-003 / 2026
Title The Streetlevel Site + E-commerce
Scale 1 : 1
Issue FOR CONSTRUCTION
Part No. SL-003

A WordPress + WooCommerce store, built to sell from day one.

One designer. One developer. One site built with the product flow, payment infrastructure, and shipping logic of a serious commerce operation — not a theme demo with your logo on it.

Material
Premium WC theme + custom codeWhere required
Dimensions
25 days × up to 10 pages + shop
Tolerance
± 3 revisions on chosen design
Finish
Live, hosted, payments liveYours forever
Lead time
5 clients/month maxFirst-come, first-served
USD$7,950
Flat fee · Year 1 hosting included · No upsells
Bill of materials 18 items
  • Site — SL-002 base
  • 0011 site design, refined to one final direction
  • 002Up to 10 pages + shop, category, product, cart, checkout
  • 003Premium theme base, fully customised to brand
  • 004Custom code where the commerce flow requires it
  • 005Mobile + tablet responsive + on-page SEO
  • 006Analytics — GA + Search Console + e-commerce tracking
  • 007Managed hosting — premium infrastructure, Year 1 included
  • 008SSL certificate — auto-renewing, Year 1 included
  • 009Daily backups — 30-day retention, Year 1 included
  • E-commerce — SL-003 module
  • 010WooCommerce install, configuration, security hardening
  • 011Up to 25 products loaded — title, description, images, SKU, categories
  • 012Shop, category, product, cart, checkout pages designed and built
  • 013Payment gateway — Stripe + 1 local UAE option (Telr / NI / Tap)
  • 014Shipping zones — UAE, GCC, International, configured
  • 015Tax — UAE VAT configured
  • 016Branded order emails + abandoned-cart recovery
  • 017Customer accounts — login, order history, addresses
  • 018E-commerce analytics — GA4 e-commerce events configured
Process — build sequence 25 working days · GST
STEP / DAY
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25
01 / ArchitectOmar · sitemap, flow
ARCHITECTURE
02 / DesignOmar · 1 concept, refined
DESIGN
03 / BuildDeveloper · theme + Woo
BUILD + COMMERCE
04 / ProductsLoaded + tested
PRODUCTS
05 / LaunchQA + handover
LAUNCH
SHEET 03 / 04 · A.03 · NOTES FAQ · add-ons · tolerances SCHEDULE OF EXTRAS

Questions you'd ask before you bought.

Productized doesn't mean inflexible. It means the answers exist, written down, in advance — and the price for anything beyond the base scope is published, not negotiated. Anything not covered below: email us — we'll send a custom payment link.

Q.01

What if I need more pages?

Additional pages beyond the package limit are $250 / page. Most founder-led businesses don't need more than 7 (SL-002) or 10 (SL-003) on day one — but the door is open if you do.

Q.02

What if I don't have copy written?

We'll write it. $300 / page — includes a discovery call, one draft, one revision round, and SEO meta. Written in your brand voice. Long-form blog posts and case studies quoted separately.

Q.03

What about product descriptions?

$25 / product — title, short description, bullet specs, SEO meta. You supply the raw info (what it is, materials, sizes); we write it for the shop. SL-003 only.

Q.04

What if I don't have photography?

We can shoot it. $1,200 / day (up to 8 hours, on location in the UAE) or $750 / half-day (up to 4 hours). Typically 25–40 hero-quality images per full day. Travel outside the UAE, studio rental, talent and props quoted separately.

Q.05

What if I want more revisions?

Each package includes 3 revision rounds on the chosen design direction. Additional rounds are $400 each. In five years and 100+ projects, we've rarely needed more.

Q.06

Do you do Arabic / RTL?

Yes. Full Arabic / right-to-left setup is +$800 on either package — covers RTL stylesheet config, Arabic typography, content structure, and QA across both language versions.

Q.07

What about hosting after Year 1?

Year-one hosting, SSL and daily backups are included. After that, we'll be in touch about ongoing care — but it's optional, and you're free to move the site anywhere you like at any time. You own everything.

Q.08

What's not included?

Custom plugin development. ERP / inventory integrations. Subscription, membership or multi-vendor functionality. Booking systems. Migration from existing sites or platforms (Shopify, Magento, Squarespace). Email us — quoted separately.

Q.09

Can I bundle this with SL-001 (brand)?

Yes — many clients do. Pricing stays the same: $4,450 for the brand + $4,450 for the site (or $7,950 for the shop). Same productized model, no haggling.

Q.10

How do I start?

Buy now to lock your slot, or brief us first if you want to talk before booking. Either way, we limit intake to 5 clients per month — first-come, first-served.

Schedule of extras All quoted in USD · Custom payment link on request
Additional pageDesigned + built
$250
Page copywritingDiscovery, draft, 1 revision, SEO meta
$300
Product copywritingSL-003 only · per product
$25
Photography — full dayUAE location · ~25–40 images
$1,200
Photography — half dayUAE location · ~10–15 images
$750
Additional revision roundBeyond the included 3
$400
Arabic / RTL setupFull bilingual configuration
$800
Custom payment gatewayBeyond Stripe + 1 local · SL-003
$600
SHEET 04 / 04 · A.04 · TITLE BLOCK Contact · drawing record STATUS: ISSUED
Project
Streetlevel.ae
Websites, UAE
Architect
Omar — Office Of Omar
Drawing No.
SL-WEB-02
Scale
1 : 1
Date
2026
Status
Issued